Website Structure – How to Plan Your Framework

Last time we discussed getting a website for your business. This week we will touch on what it should contain. Let’s be clear… a small business website isn’t going to suddenly bring you lots of work, or propel you to becoming a millionaire overnight, but it is nonetheless an important part of your business.

With a half-decent website you can:

  • build your brand
  • reinforce a positive image of your business
  • showcase your best projects
  • provide a useful way for potential customers to contact you
  • publish testimonials from satisfied customers

You don’t need to build Amazon - you just need to sit down and write out some A4 pages of info that are relevant to you and your business. Treat each A4 page as if it were a web page, and lay them out on your dining-table in a way that represents a hierarchical format: at the top is your home page, the next row consists of your menu “headlines”, beneath that are the sub-articles that will make up your content.

A typical hierarchy for your roofing business site might be:

Home Page (displaying your logo, business name and contact details, plus an introduction).

About Us – Some info on when your business started, who the principals are, and what areas you operate in.

Products and services – This should illustrate what you do by category, e.g.
Roof Replacements
Roof Repairs
Roof Window Installation
Flat Roofs
(These are your sub-menu pages)

Gallery – This should serve as a showcase for your work. Try to remember, if possible, to take ‘before' and 'after’ shots of all your jobs, and then select the best of them, including some commentary alongside each pair of photos.

Contact Details – Here you should list each way that someone can make contact with you – Name, Address, e-mail, Fax, Landline, Mobile etc., perhaps together with a map of the area you operate in.

Testimonials – Get your favourite customers to write good references about your service, and publish them – it makes for great advertising.

Check other roofing websites to see what good ideas are out there - which you can then “borrow”.

Maintaining a small business website is important – old jobs can look dated and need to be weeded out periodically, while new jobs help keep the site fresh (and Google interested).

There – that should make (give or take) a 10-page site. If you write it all out as I've just described and then hand it to a web developer, that will really keep your costs down - and make the site very fast to produce. Or do it yourself, if you think you can!



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