Marketing tipps for your business: How to write a newsletter

Marketing Tips for Your Business: How To Write a Newsletter

Out of the whole range of marking tools you can you can use to keep your marketing expenses down, one of the most cost effective is sending your customers a newsletter. This is something which is easy to do once you have an email database.

Here are some tips for writing the perfect newsletter - one which will generate leads and calls for your business during the high season.

  1. Provide content worth reading
    Do not flood your customers with a bunch of numbers and discounts offered on certain products; it's a much better idea to write about the building process or about product and service benefits.
  2. Grab the reader's attention with the headline/subject
    A catchy email subject line will significantly increase the number of people who actually read your letter.
  3. Keep it short and simple
    As I mentioned in my previous post about flyers - the shorter the better. Instead of long and difficult sentences, use nice big images.
  4. Keep it regular
    Write newsletter on the same day of the week and send it out at the same time. Of course, the newsletter doesn't have to be a weekly event; just set yourself a schedule and stick to it.

Do you send out a newsletter to your customers? How do you design it? Share with us in a comment here, or else on my Facebook page!

Image source: restoringlifeministries

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