Marketing Tips for Your Business: How To Write a Newsletter08.21.2014
Out of the whole range of marking tools you can you can use to keep your marketing expenses down, one of the most cost effective is sending your customers a newsletter. This is something which is easy to do once you have an email database.
Here are some tips for writing the perfect newsletter - one which will generate leads and calls for your business during the high season.
- Provide content worth reading
Do not flood your customers with a bunch of numbers and discounts offered on certain products; it's a much better idea to write about the building process or about product and service benefits.
- Grab the reader's attention with the headline/subject
A catchy email subject line will significantly increase the number of people who actually read your letter.
- Keep it short and simple
As I mentioned in my previous post about flyers - the shorter the better. Instead of long and difficult sentences, use nice big images.
- Keep it regular
Write newsletter on the same day of the week and send it out at the same time. Of course, the newsletter doesn't have to be a weekly event; just set yourself a schedule and stick to it.
Do you send out a newsletter to your customers? How do you design it? Share with us in a comment here, or else on my Facebook page!
Image source: restoringlifeministries